This is Day 2 of a 2-day weekend workshop geared for non-technical individuals and perfect for small businesses who want
to get started on marketing their business on the web, but can’t afford to outsource. You can finally launch a company
website or blog and gain the knowledge to maintain it and market it on the Internet.
DAY 2 – SEO BASICS
1. Online Marketing Overview
2. Search Engine Ranking Factors
3. Search Engine Optimization Basics
4. Back-linking Strategies
5. Website Promotion Options
6. Website Traffic Statistics
7. Overview of Social Media
At the end of the this workshop you
WILL KNOW HOW TO MARKET YOUR WEBSITE.
WHERE: Best Western Inn & Convention Centre, Coquitlam, 319 North Road, Coquitlam
PREREQUISITES: Registrants must bring their own laptop to the workshop. Registrants must know their way around
the computer and Internet and know how to log into a Hotel Wifi. They MUST be used to working on the computer regularly and be able to toggle back and forth between a few open windows on their browser at a time.
ABOUT THE INSTRUCTOR: Lougie Cabael, BBA, MBA (MOT), President of Codemedia Inc., has been helping
businesses develop Integrated Web Strategies since 2001.